Turn Every New Subscriber Into a Buyer — On Autopilot
Get the exact training, tech tutorials, and swipeable templates you need to set up a fully automated flash sale for every new email subscriber — without hiring a funnel expert or spending weeks figuring it out yourself.
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You're Leaving Money on the Table Every Single Day
Every day someone joins your email list without buying anything is a day of revenue you're leaving on the table.
New Subscriber → Small Paid Offer → Sale, Automatically
A tripwire funnel fixes that. New subscriber joins your list, they're immediately offered a small, irresistible paid offer, and many of them buy — right then and there, before they've even gotten their first newsletter.
The problem? Most people know tripwires work — they just don't know how to actually build one. What to offer. What tech to use. How to write the page. How to connect it all together so it runs itself.
That's exactly what this training walks you through, step by step.
Everything You Need to Set It Up Once
60 minutes of focused training, broken into short lessons — no fluff, no filler.
Strategy First
- What to actually offer as your tripwire (and how to know if it'll sell)
- How to survey your audience to validate the offer before you build anything
- Prerequisites — what needs to be in place before you start
- The tech stack you'll need (and what you can skip)
Step-by-Step Build
- Create your tripwire offer
- Write and build your sales page
- Build your tripwire delivery/thank-you page
- Set up your checkout and opt-in forms so they talk to each other
- Deliver the offer automatically once someone buys
Funnel Strategy
- How to actually get people INTO your funnel — not just build it and hope
- What conversion rates to expect, so you know if yours is healthy
- Why you shouldn't wait to set this up
Skip the Blank Page. Import a Finished Sales Page in One Click.
You don't need to design a sales page from scratch — it's already done for you.
The Freebie to Flash Sale tripwire sales page template is built for ThriveCart and ready to import with a single click. Swap in your own copy, colors, and images, and you've got a page built to convert — without touching a page builder or hiring a designer.
- Built specifically for tripwire offers, not a generic page repurposed to fit
- Import directly into ThriveCart — no rebuilding from scratch
- Pairs with the copy guide so you're never staring at empty text boxes
Bonuses That Save You Even More Time
12 Editable Canva Mockups
Show off your new product like a pro — even if you've never made a mockup before. Includes both Canva Free and Canva Pro versions.
Copy Template & Guide
A fill-in-the-blank framework so you're never staring at a blank sales page wondering what to write.
Tech Tutorials, Mapped to Your Tools
- Email: MailerLite, Kit (ConvertKit), Flodesk
- Checkout: ThriveCart, step by step
- Timers: ThriveCart, WordPress/Elementor Pro
Private Podcast Feed
Listen to the entire training on the go — no need to sit at your desk to get through it.
Funnel strategist. ThriveCart whiz. Certified overthinker of dropdown menus.
I create straightforward digital products, tech trainings, templates, and clever little systems that help online business owners sell more without getting buried in tech overwhelm or unnecessary details.
Tripwires are one of my favorite systems to teach, because they're one of the few things in this business that actually works while you sleep. Set it up once, and every new subscriber gets the chance to become a buyer — automatically.
I built Freebie to Flash Sale because I kept getting asked "okay but how do I actually set this up?" — so I broke down the exact strategy, tech, and templates I use myself, into a training anyone can follow.
Real Results From Real Tripwires
"This was the first tripwire I've ever created and was blown away with the value that Dama provided! I absolutely LOVE how my tripwire turned out, and am excited to create more in the future. Dama's training + template made it so easy to create the sales page and get it out into the world! I got sales the very first day of sharing my product and am so grateful that I made this purchase. I would highly recommend Dama's tripwire training!!"
"I had no idea where to even begin looking on how to create a tripwire before I saw Dama's presentation at the Food Summit. I was so lost in this area — I had seen tripwires and studied marketing 20 years ago but had no idea what made a tripwire technically work. I NEVER would have made it through my first sales funnel without Dama's Freebie to Flash Sale. Bonus: it also helped me better understand my email marketing automation. Thank you so much for getting me one step closer to my dreams, Dama!"
"The workflow and tech for a tripwire funnel can be confusing if you are new to it — but Dama makes the whole process way less overwhelming. I love that she not only teaches you the step-by-step for setting it up, but also ways to get people into your funnel without even having to pay for ads! Plus, the template bonuses she includes are icing on the cake!"
"Loved: the simple and clear breakdown of what a tripwire is and isn't, how to set it up, and the psychology behind pricing, timing, and exclusivity. Blew my mind: the impact of looking at the data and conversion rates. Can't wait to implement: figuring out what I should use for my tripwire and then doing it!"
"I LOVE LOVE LOVE the tripwire sales page template! Once you add your own styling and branding once, you can so easily apply it to other products. It's amazing because you can set up new products or flash sales so easily this way!"
Questions? Answered.
Do I need a big email list for this to work?
No. Tripwires work at any list size — in fact, the earlier you set one up, the more revenue you capture as your list grows. There's no minimum subscriber count required.
What if I don't have a tripwire offer yet?
That's covered. The strategy section walks you through exactly how to figure out what to offer, including how to survey your audience so you're not guessing.
Which email platforms does this work with?
Tech tutorials are included for MailerLite, Kit (ConvertKit), and Flodesk. The strategy and setup steps apply no matter what platform you use — the tutorials just make the technical part plug-and-play for these three.
Do I need ThriveCart?
The included sales page template and checkout tutorial are built for ThriveCart. You can still follow the strategy and training with a different checkout tool, but the plug-and-play template is ThriveCart-specific.
How long is the training?
About 60 minutes of core training, broken into short, focused lessons — plus the tech tutorials, which you can go through only for the tools you actually use.
Is this a course, or is it more hands-off?
It's self-paced — training, templates, and tutorials you work through on your own schedule. There's also a private podcast feed if you'd rather listen on the go.
What if I get stuck?
You can always reach out via a support ticket with any questions or issues.
Ready to Set It Up Once and Let It Sell Forever?
You could spend the next few weeks piecing this together yourself — researching tech tutorials, staring down a blank sales page, guessing at what converts. Or you could have the whole thing mapped out for you, template included.